Vision

Thangamayil Jewellery is a brand focussed on the mid-market segment which will cater to the middle and lower segments of the society. The anxieties and sensibilities of this segment are such that their hard earned money has to be safe in the form of the Yellow metal so that it helps in the social security for the female folk as well as act as an investment mode for future. Thangamayil understands these very well and is committed to fulfil the needs of this segment, in its entirety.

One of the key elements of growth for Thangamayil is its retail presence in the various tier II and III locations of Tamilnadu. This growth path will be continued in Tamilnadu till a stage where all the potential towns and habitats are covered in the next 3 years.

Thangamayil aims to become the largest jewellery retailer in Tamilnadu by 2019, both in terms of its branch network presence and in terms of sales volume

To be the largest retailer of Jewellery in Tamilnadu by the year 2019, by

  1. Following Stringent quality standards in Procurement, Processing & Manufacturing
  2. Adhering to highest principles of integrity, trust, safety, transparency, security & social responsibility
  3. Innovating in design, processes & use of technology to minimize cost & maximize efficiency, to provide value for money
  4. Creating a culture of excellence in Customer Service, Manufacturing & Administration.
  5. Providing an excellent working atmosphere which will aim at enhancing employee happiness.

Thangamayil is committed to become the largest jewellery retailer in Tamilnadu by 2025, by imbibing the following values:

  1. Following Stringent quality standards in Procurement, Processing & Manufacturing.This is to ensure that the customers are provided with the best in market quality products, which will be value for money for them and ensuring the brand image in the long run.
  2. Adhering to highest principles of integrity, trust, safety, transparency, security & social responsibility
  3. Thangamayil will do whatever required to create a trusted environment for all concerned, by following these virtues
  4. Integrity in all its activities
  5. Creating Trust in all its stakeholders’ minds
  6. Transparent in all its dealings
  7. Creating a secured environment for all to transact safely
  8. By being a socially responsible organization by achieving its goals by fair and reasonable means.
  9. Innovating in design, processes & use of technology to minimize cost & maximize efficiency, to provide value for money.Operational innovation and efficiency will be the hallmark of Thangamayil in order to achieve its goals. Being in retail, constant innovation in designs and methodologies will be aimed at in order to add utmost value to the customers. In order to ensure value maximization for the stakeholders, Thangamayil believes in investing in technology which will help run its various processes effectively and efficiently
  10. Creating a culture of excellence in Customer Service, Manufacturing & Administration.Thangamayil commits itself to be one of the best in customer service and will ensure that the practices are constantly improved to sustain it over long run.In order to ensure quality products to the customers according to their needs, Thangamayil is committed to create and maintain effective and efficient processes in procurement, manufacturing and administration of the organization.
  11. Providing an excellent working atmosphere which will aim at enhancing employee happiness.Thangamayil recognizes human assets as one of its top priorities and is committed to creating a good working atmosphere, where the employees feel proud and elevated to work. Thangamayil is committed to do all that is required to enhancing employee happiness and get the best out of the human assets.
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