Mission & Vision

Mission

We are dedicated to wealth creation for all our customers & stakeholders by

  • Providing Jewellery that is trustworthy,
  • being uncompromising in Quality,
  • being dynamic in meeting diverse needs of the market,
  • retailing it through an excellent shopping experience, and by
  • being authentic in our service.

Key elements of Mission

The objective of Thamgamayil Jewellery Limited, being in business is to enable creation of wealth to our customers and other stakeholders like shareholders, employees, suppliers, etc.

To the customers

  • by ensuring that they get their monies worth, when they want to invest in Gold as a part of their wealth creation,
  • by implementing utmost quality standards in procurement and manufacturing of jewellery.
  • by constantly keeping an eye on the customers changing needs, likes and styles and ensuring that the same are catered to through our supplies.
  • by providing a good and pleasant experience to our customers when they visit our outlets for any purpose and by ensuring that they have the urge to come back next time and every time.
  • by imbibing all the above qualities in the customer service eco-system of the organisation and ensuring that the service ability comes from the heart.

To the employees

  • by creating a wonderful working environment so that they want to come back to their workplace with lot of enthusiasm.
  • by doing whatever possible to constantly improve their happiness quotient.
  • by paying them such compensation, which will encourage meritorious and contributing ones and which will ensure value for money for the organisation.

To the shareholders

  • by ensuring that a credible growth path is maintained by the company both in topline and bottomline.
  • by doing whatever possible to constantly improve their happiness quotient.
  • by maintaining utmost principles of corporate governance and transparency.

To the Suppliers

  • by treating them as business partners who will support our requirements towards satisfying our customers.
  • by nurturing long term relationships with them by following a win-win methodologies in dealing with commercials.

Vision & Values

To be the largest retailer of Jewellery in Tamilnadu by the year 2018, by

  • Following Stringent quality standards in Procurement, Processing & Manufacturing
  • Adhering to highest principles of integrity, trust, safety, transparency, security & social responsibility
  • Innovating in design, processes & use of technology to minimize cost & maximize efficiency, to provide value for money
  • Creating a culture of excellence in Customer Service, Manufacturing & Administration.
  • Providing an excellent working atmosphere which will aim at enhancing employee happiness.

Vision

Thangamayil Jewellery is a brand focussed on the mid-market segment which will cater to the middle and lower segments of the society. The anxieties and sensibilities of this segment are such that their hard earned money has to be safe in the form of the Yellow metal so that it helps in the social security for the female folk as well as act as an investment mode for future. Thangamayil understands these very well and is committed to fulfil the needs of this segment, in its entirety.

One of the key elements of growth for Thangamayil is its retail presence in the various tier II and III locations of Tamilnadu. This growth path will be continued in Tamilnadu till a stage where all the potential towns and habitats are covered in the next 3 years.

Thangamayil aims to become the largest jewellery retailer in Tamilnadu by 2018, both in terms of its branch network presence and in terms of sales volume.

Values

Thangamayil is committed to become the largest jewellery retailer in Tamilnadu by 2018, by imbibing the following values:

  • Following Stringent quality standards in Procurement, Processing & Manufacturing.This is to ensure that the customers are provided with the best in market quality products, which will be value for money for them and ensuring the brand image in the long run.
  • Adhering to highest principles of integrity, trust, safety, transparency, security & social responsibility
  • Thangamayil will do whatever required to create a trusted environment for all concerned, by following these virtues
  • Integrity in all its activities
  • Creating Trust in all its stakeholders’ minds
  • Transparent in all its dealings
  • Creating a secured environment for all to transact safely
  • By being a socially responsible organization by achieving its goals by fair and reasonable means.
  • Innovating in design, processes & use of technology to minimize cost & maximize efficiency, to provide value for money.Operational innovation and efficiency will be the hallmark of Thangamayil in order to achieve its goals. Being in retail, constant innovation in designs and methologies will be aimed at in order to add utmost value to the customers. In order to ensure value maximization for the stakeholders, Thangamayil believes in investing in technology which will help run its various processes effectively and efficiently
  • Creating a culture of excellence in Customer Service, Manufacturing & Administration.Thangamayil commits itself to be one of the best in customer service and will ensure that the practices are constantly improved to sustain it over long run.In order to ensure quality products to the customers according to their needs, Thangamayil is committed to create and maintain effective and efficient processes in procurement, manufacturing and administration of the organization.
  • Providing an excellent working atmosphere which will aim at enhancing employee happiness.Thangamayil recognizes human assets as one of its top priorities and is committed to creating a good working atmosphere, where the employees feel proud and elevated to work. Thangamayil is committed to do all that is required to enhancing employee happiness and get the best out of the human assets.

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