{"id":29574,"date":"2022-05-10T15:15:20","date_gmt":"2022-05-10T09:45:20","guid":{"rendered":"https:\/\/ecom.thangamayil.in\/staging\/corporate\/?p=29574"},"modified":"2022-05-10T15:21:28","modified_gmt":"2022-05-10T09:51:28","slug":"buying-gold-in-the-21st-century","status":"publish","type":"post","link":"https:\/\/www.thangamayil.com\/corporate\/buying-gold-in-the-21st-century\/","title":{"rendered":"Buying Gold In The 21st Century"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29574\" class=\"elementor elementor-29574\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-202fb0eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"202fb0eb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20d42799\" data-id=\"20d42799\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57dd0485 elementor-widget elementor-widget-text-editor\" data-id=\"57dd0485\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<!-- wp:paragraph -->\n<p>Along with being a prized investment, gold also has immense cultural and emotional value for Indians. This is particularly true for Gold Jewellery that is usually made or purchased during festive and auspicious occasions as well as during times of celebrations. In fact, it is very common for families to have many pieces gold jewellery and artefacts as family heirlooms that are passed down to children through many generations. Haven\u2019t we all heard our elders complain about how today\u2019s gold jewellery is often too delicate to be stored for such decades, whereas the gold they purchased would last for ages!<\/p>\n<p>\u00a0<\/p>\n<p><strong>But why does this difference between gold then and now exist?<\/strong><\/p>\n<p>Much of it has to do with the way gold is manufactured and sold today, than it was a few decades ago. Most of the jewellery available in showrooms today is hallmark standard jewellery. This standard did not exist about 50-60 years back.<br \/>Back then, thanks to lack of standardization among gold merchants and lack of awareness amongst consumers, most of gold jewellery was mixed with large amounts of copper. This served two purposes \u2013 one, it made the jewellery more durable. Gold is a delicate malleable metal that can break or even bend even with mild pressure. Mixing copper gives the metal strength and ensure the jewellery can withstand rough handling. Secondly, since consumers had no way of knowing the proportion of gold vis-a-vis copper, they would end up paying far more than the worth of the gold they were actually buying.<\/p>\n<p>However, in 2000, the Bureau of Indian Standards (BIS), which is the national standards organization of India, introduced a hallmarking system for all gold and gold jewellery sold within the country. Called BIS hallmark, it certified that the jewellery bearing this mark conformed with the standards and norms set by the BIS and attested to its purity. This hallmark was implemented in 2000 for gold jewellery and in 2005 for silver jewellery.<\/p>\n<p>However, while implemented, the hallmark is not yet compulsory. Moreover, a lot of jewellery bear counterfeit BIS Hallmark, complicating matters further. Therefore, as a consumer, you need to be extra careful while purchasing gold jewellery, so that you get your money\u2019s worth.<br \/>Firstly, insist on purchasing jewellery from showrooms or retailers that carry BIS approved hallmarked jewellery.<\/p>\n<p>Secondly, check the hallmark thoroughly to ensure it is genuine.<br \/>The original BIS hallmark consists of 5 parts: The BIS Hallmark, the Purity Grade, the Year of Hallmarking, the Logo of the Hallmarking Centre and the Jeweller\u2019s Identification Mark. Ensure you check all five components, with a magnifying glass.<\/p>\n<p><strong>1. The BIS logo looks like this \u2013<\/strong><\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b00177e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b00177e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bea8a5f\" data-id=\"bea8a5f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e1b241 elementor-widget elementor-widget-image\" data-id=\"2e1b241\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"222\" height=\"157\" src=\"https:\/\/www.thangamayil.com\/corporate\/wp-content\/uploads\/2022\/05\/Picture1.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30a906b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30a906b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e659b20\" data-id=\"e659b20\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0228ff2 elementor-widget elementor-widget-text-editor\" data-id=\"0228ff2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>And is inscribed on the jewellery in such fashion:<br \/>Example \u2018A\u2019<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-357eb4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"357eb4e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d70162\" data-id=\"3d70162\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c8aad3 elementor-widget elementor-widget-image\" data-id=\"9c8aad3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"480\" height=\"360\" src=\"https:\/\/www.thangamayil.com\/corporate\/wp-content\/uploads\/2022\/05\/Picture2.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.thangamayil.com\/corporate\/wp-content\/uploads\/2022\/05\/Picture2.jpg 480w, https:\/\/www.thangamayil.com\/corporate\/wp-content\/uploads\/2022\/05\/Picture2-300x225.jpg 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ae0805 elementor-widget elementor-widget-text-editor\" data-id=\"3ae0805\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>(BIS hallmark logo on the extreme left)<\/p>\n<p><strong>2. Next is the Purity Grade, which tells you the carat value of the gold.<\/strong><\/p>\n<p>The BIS has prescribed the following codes for various carat values:<br \/>999 \u2013 24 carat (Pure Gold)<br \/>958 \u2013 23 carat<br \/>916 \u2013 22 carat<br \/>875 \u2013 21 carat<br \/>750 \u2013 18 carat<br \/>708 \u2013 17 carat<br \/>585 \u2013 14 carat<br \/>417 \u2013 10 carat<br \/>375 \u2013 9 carat<br \/>333 \u2013 8 carat<\/p>\n<p>For jewellery, 22 carat is normally used, unless it is diamond jewellery which is normally 18 kt. Therefore check for the number \u2018916\u2019 inscribed on the ornament, like in the above picture.<\/p>\n<p><strong>3. BIS recognized Hallmark and Assaying centres have approved logos that are inscribed on hallmarked jewellery.<\/strong><\/p>\n<p>Some of the logos are:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9457729 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9457729\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37e4f28\" data-id=\"37e4f28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-184d00c elementor-widget elementor-widget-image\" data-id=\"184d00c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"697\" height=\"93\" src=\"https:\/\/www.thangamayil.com\/corporate\/wp-content\/uploads\/2022\/05\/bis-logos.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.thangamayil.com\/corporate\/wp-content\/uploads\/2022\/05\/bis-logos.png 697w, https:\/\/www.thangamayil.com\/corporate\/wp-content\/uploads\/2022\/05\/bis-logos-300x40.png 300w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ed2422 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ed2422\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5bece3f\" data-id=\"5bece3f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ddeb20 elementor-widget elementor-widget-text-editor\" data-id=\"3ddeb20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For instance, in the Example \u2018A\u2019 above, the jewellery bears the inscription of Gujarat Gold Centre, a BIS recognized hallmarking &amp; assaying centre \u2013 whose logo is shown on the right-end here.<\/p>\n<p><strong>4. The year of marking is denoted by an alphabet.<\/strong><\/p>\n<p>Since the hallmarking started in 2000, it is represented by an A and subsequent years take on the next letters of the alphabet. So, in Example \u2018A\u2019, the year pertaining to the letter \u2018H\u2019 would be 2007.<\/p>\n<p><strong>5. Each retailer has a unique identification mark which is inscribed on the jewellery as well.<\/strong><\/p>\n<p>Checking each of these marks on the jewellery is imperative to ensure you are purchasing original and genuine hallmarked jewellery. The only way to ascertain whether the BIS mark on your jewellery is genuine is to have it tested with a Carat Meter. Most leading jewellers will have this equipment at their showrooms; but if unavailable, you can approach another jeweller to have your jewellery tested. At times jewellers may charge a small fee to perform the test for jewellery that has not been bought from their store, but some (like TMJ) offer the service for free. Testing with a Carat Meter is the only way to know for sure that your BIS Hallmark is genuine.<\/p>\n<p>To further protect your interest, make sure you ask for a proper receipt that includes the stamp and registration number of the jeweller. This is particularly important \u2013 as most jewellers will often only give customers a cash memo which has no legal standing in case of a dispute.<br \/>Indeed buying gold jewellery in the 21st century is no child\u2019s play. And while our elders may complain that our jewellery may not last very long, it\u2019s purity is certain to last ages!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Along with being a prized investment, gold also has immense cultural and emotional value for Indians. This is particularly true for Gold Jewellery that is usually made or purchased during festive and auspicious occasions as well as during times of celebrations. In fact, it is very common for families to have many pieces gold jewellery [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"categories":[48],"tags":[],"_links":{"self":[{"href":"https:\/\/www.thangamayil.com\/corporate\/wp-json\/wp\/v2\/posts\/29574"}],"collection":[{"href":"https:\/\/www.thangamayil.com\/corporate\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thangamayil.com\/corporate\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thangamayil.com\/corporate\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thangamayil.com\/corporate\/wp-json\/wp\/v2\/comments?post=29574"}],"version-history":[{"count":8,"href":"https:\/\/www.thangamayil.com\/corporate\/wp-json\/wp\/v2\/posts\/29574\/revisions"}],"predecessor-version":[{"id":29590,"href":"https:\/\/www.thangamayil.com\/corporate\/wp-json\/wp\/v2\/posts\/29574\/revisions\/29590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thangamayil.com\/corporate\/wp-json\/wp\/v2\/media\/29580"}],"wp:attachment":[{"href":"https:\/\/www.thangamayil.com\/corporate\/wp-json\/wp\/v2\/media?parent=29574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thangamayil.com\/corporate\/wp-json\/wp\/v2\/categories?post=29574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thangamayil.com\/corporate\/wp-json\/wp\/v2\/tags?post=29574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}