The Tamil calendar is rich with festivals that blend spirituality, tradition, and nature. Among them, Aadi Perukku holds a special place. Celebrated on the 18th day of the Tamil month Aadi, this festival symbolizes renewal, prosperity, and gratitude to water—the life-sustaining force of our planet.

The Significance of Aadi Perukku

The Tamil year is traditionally divided into two phases:

• Uttarayanam – from Thai to Aani

• Dakshinayanam – from Aadi to Margazhi

Aadi marks the beginning of Dakshinayanam, and Aadi Perukku—also known as Pathinettam Perukku—is observed with joy and devotion. The word Perukku translates to “to multiply” or “abundance”, representing the belief that any auspicious act performed on this day will yield multiplied blessings.

This period coincides with the southwest monsoon, when rivers such as the Kaveri rise with abundance. For centuries, farmers have marked this day by sowing seeds and planting rice seedlings, believing it ensures a successful harvest in the month of Thai. This age-old wisdom is captured in the Tamil phrase:
“Aadi pattam thedi vidhai” — Sow in Aadi to harvest in Thai.

Traditions and Rituals

Aadi Perukku is a celebration of water, fertility, and life. On this day, families:

• Take a holy dip in rivers or water bodies

• Offer turmeric, kumkum, fruits, and flowers in worship

• Conduct pujas to express gratitude to nature

It is also a spiritually rich time filled with other important observances such as:

• Aadi Amavasai

• Aadi Krithigai

• Aadi Pooram

• Aadi Velli

• Varalakshmi Vratham

One unique tradition involves newly married women replacing their mangalsutra thread with a fresh one coated in turmeric, adorned with gold coins, coral beads, and sacred charms—a gesture of renewed blessings and protection.

An Auspicious Time for New Beginnings

Aadi Perukku is considered ideal for initiating new ventures and making important financial or personal decisions. Activities believed to attract prosperity on this day include:

• Registering property

• Opening new bank accounts

• Starting savings plans

• Offering donations

In line with these customs, buying precious metals like gold, silver, or diamonds is also viewed as highly auspicious, as it symbolizes multiplying wealth and fortune.

Thangamayil’s Special Aadi Perukku Offers

To honor this time of prosperity and tradition, Thangamayil Jewellery presents exclusive offers that align with the spirit of Aadi Perukku:

• Buy 10 grams of gold and get ½ gram gold coin FREE*

• Buy 1–5 carat diamonds and receive 1–5 grams of gold coins FREE*

• For silver and gift articles worth ₹50,000 or more, enjoy a discount of ₹2,500 to ₹10,000*

• Purchases over ₹5 lakhs in silver and gift items come with an assured gift of an iPhone 16*

These offers are valid until August 31, 2025
(*Terms and conditions apply)

Celebrate Abundance with Thangamayil

This Aadi Perukku, let your home be filled with gold, your heart with gratitude, and your life with abundance. Embrace the spirit of this cherished Tamil festival with Thangamayil Jewellery, where tradition meets timeless value.

Thangamayil – Celebrating Culture. Sharing Prosperity.