There are few things a woman enjoys more than buying gold jewellery. Whether it is a small gold coin or a bridal haram (necklace), shopping for gold jewellery is a very memorable activity for all women. At the same time, it is also a very important activity, because gold has been long cherished as an important investment as well as a prized possession. So, regardless of whether you are making your very first purchase, or are a seasoned shopper, when it comes to buying gold jewellery there are some things you must always bear in mind.
1. The type of jewellery
In a showroom that displays hundreds of spectacular designs, it is very easy to become confused or overwhelmed if you are not sure of what you want. While what you see will affect your final decision, it is important to take some time out before you go to a store to determine what type of jewellery you are looking for. Go through your jewellery box or locker to see what type of pieces you already own. Do you want something that complements them or something altogether different? What are your dressing habits? Do you normally wear western outfits or ethnic ones? Are you shopping for a particular occasion? If so, you may want to consider current trends and latest fashions. A great way to get an idea of the hottest designs is to look at online jewellery websites where you can window shop without leaving your home.
2. The Right Colour Variation
Not just designs, but Gold Jewellery today comes in a variety of shades too. Rose Gold, White Gold, Antique or Bronze Finish – all these make a huge difference to the look and appeal of a piece. While this is largely a matter of personal preference, it is best to keep some tips in mind. The bright yellow finish of gold looks best on Kanjeevarams while antique or bronze finish can completely lift up the appearance of a lehenga or suit. It is best to pair rose or white gold finish pieces with western outfits or contemporary suits. If you are going for gemstone or studded pieces, pick one that can be worn with different types of outfits, rather than a single one.
3. The Purity
Absolutely pure gold is 24 karat gold jewellery. At this purity, gold is extremely pliable and very delicate, therefore it is alloyed with other metals – typically copper or in some cases, silver – to give it strength and make it durable. Alloyed gold is typically 22 karat or lesser. This often leads to a change in price and also in the resale value of gold jewellery. To ensure you are getting your money’s true worth, only purchase gold jewellery that is certified hallmark or KDM. This certification guarantees the level of purity of your particular piece, promising you the full true value should you ever want to sell it.
4. The Price
Anyone who has purchased gold jewellery will tell you, the rate of gold and the rate of gold jewellery are two very different things. While the rate of gold is determined by international market and economic factors, the actual price of the piece of jewellery is generally much higher. It includes the making charges (artisan’s fees), the wastage (the amount of gold lost in the process of making the piece), the purity guarantee and in some cases also a mark-up for the specific showroom you purchase from. Always insist on a break-up of the final price, don’t not go by the first price told to you which is generally devoid of any additional charges.
5. Identification Mark
Certified pure gold jewellery can be identified by the Hallmark sign or the KDM mark (in some cases). This is an embossing on the inside of most jewellery pieces and is very important to guarantee purity of your piece. Always ask the retailer to point out this mark to you. Also remember that it is absolutely okay to refuse to purchase a piece that does not have this mark. Some jewellers may try to convince you with a purity certificate instead of a mark, but the certificate has no value without the purity identification mark. However, this mark is not available for precious stones. For precious stones only a certificate of purity with a rating is provided.
6. Final purchase
Once you are satisfied with all these points, and have chosen a design that you like, it is important to get a proper sales invoice for your piece. Many jewellers give you a cash memo, instead of an invoice that does not have much standing in case of a dispute. Ask for a proper invoice that displays the name of the retailer, his address, VAT and TIN numbers as well as a stamp or a seal. Ensure all the particulars of your piece are correct and complete. You can even ask for a certificate of purity or guarantee at this point, for which some retailers may charge extra. As a last measure be sure to check on exchange and return policies of the jeweller.
That’s it! With all these areas taken care of, you are now free to flaunt your beautiful jewellery for many years to come!