Why Does Everyone Buy Gold On Akshaya Tritiya?

Why Does Everyone Buy Gold On Akshaya Tritiya?

Akshaya Tritiya is usually celebrated in April or May in India depending on the Hindu calendar. This is a popular occasion for people to buy gold.

What is the significance of Akshaya Tritiya?

As the legend has it, this extraordinary day marks the dawn of the new Treta Yug leaving behind Krita Yug. It is in this Yug that Lord Ram, the human form of God Vishnu, incarnated on earth. The day also signifies the birth anniversary of Lord Parasuram, a member of the elite group of seven immortal people in the world, who has transcended time.

This day is associated with an unshakable faith, by both Hindus and Jains, that all new beginnings on the day will eventually pay off in multiple ways. Lord Vishnu and Goddess Lakshmi are worshiped with full devotion in various parts of India on the day. As gold is inseparable from our Indian culture, it is needless to say that a multitude of people are particular about purchasing at least an iota of gold as a precursor to a prosperous future.

Buying Gold on Akshaya Tritiya

The significance of the day and a deep affection for gold in the Indian culture; both have made buying gold a popular custom on Akshaya Tritiya. While it started with the women of the family buying jewelry for themselves – an invocation for Goddess Lakshmi; the trend has now expanded to buying gold coins too, in addition to gold jewellery for their liquidity and low making costs.

Akshaya Tritiya 2023 falls on April 22 & 23.


Offers on Akshaya Tritiya

Watch out for exciting offers that they line up around Akshaya Tritiya.

Here is also a word of caution. Purchasing gold coins from banks or post offices is not an advisable option as the process of encashment or resale would be difficult and you would definitely incur losses as such gold coins would carry the logo of bank or post office and jewellers will either turn down to accept these coins or may accept it as a discounted rate. And as a matter of fact, banks themselves would not be interested in accepting the coins sold by them.

If you are planning to buy gold on this occasion, always go to a reliable jeweler like Thangamayil to be sure you get the best deal. Visit our nearest showroom or Advance Booking from our online store

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