Aadi Perukku, celebrated on the 18th day of the Tamil month Aadi, honors water, abundance, and prosperity. Marking the start of Dakshinayanam, it aligns with the monsoon and is seen as a time of renewal and blessings. Families worship near rivers, perform rituals, and offer prayers for fertility and success. The day is especially auspicious for sowing seeds, beginning new ventures, and making financial investments like buying gold or silver. It also features spiritual observances such as Aadi Velli, Aadi Pooram, and Varalakshmi Viratham, blending devotion with tradition.
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Note: Offer valid until August 31, 2025